|
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| Rajalakshmi Audio
Case Study |
 |
 |
| Project |
Rajalakshmi
Audio |
| Industry |
Music
Industry |
| Description |
Developed
a comprehensive E-commerce web presence for
Rajalakshmi Audio, fusing technology with
enchanting ethnicity and above all the Freedom
to decide 'what goes where' with content. |
| Website |
http://www.rajalakshmiaudio.com
|
|
|
|
| Quick Overview |
| An E-commerce website
powered by our complete content management solution. |
| Target Audience |
| Conossieurs of Classical
Indian Music. |
| Details |
| The number of people who
love Indian Classical Music has been growing in the past
decade. From the era of the Beatles to today's Rock Musicians,
millions have been inspired by Classical Indian Music,
which is a few thousand years old. |
| Rajalakshmi Audio, a pioneering
music label in India, produces Classical Indian Music,
recording the talents of Hindustani and Carnatic musicians.
The company produces Carnatic music CD's for distribution
worldwide. The company needed a solid industrial strength,
online presence which enabled them to sell CDs through
a customised online shopping experience and identity. |
| Solution |
| Carved out an E-commerce
website which combined age old Indian Aesthetics with
the power of technology. The website is simple and straightforward,
no complexities to get the user lost in maze of breadcrumbs.
Every item on this website is managed through administrative
modules, and the solution contains a backend metric that
enables the client to set shipping charges (which are
based on weight of the freight) based on number of CDs
ordered. Tools like the currency converter, Order Status
Indicator, User Profile Manager open a whole new dimension
in serving worldwide customers. |
| Conclusion |
| The website Rajalakshmiaudio.com
has taken Indian Classical Music to every continent on
the globe. People order CDROMS from all over the world.
The company has introduced Indian Classical Music to everyone,
everywhere. A steady growth in our client's business and
the website's reach has increased the distributor base
the worldover, this has reflected in the company's growth
and opened tremendous scope for newer ventures. |
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